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Guidance for companies on data privacy, AI governance, contracts, and consumer-law compliance.
- Data Privacy & Security Compliance
The $1.55M Mistake Healthcare Marketers Are Making Outside HIPAA
There is a category of company that has spent a decade believing it sits in a regulatory quiet zone. It handles health-adjacent data every day but is not a hospital, not a health plan, not a business associate. It runs HCP engagement programs, pharmaceutical brand media, condition-education publishing, patient-finder campaigns, and the advertising technology that measures all of it. Its privacy program, if it has one, was built around a single question: are we a HIPAA covered entity? The answer was no, and the analysis stopped.
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Legal Theories Win Cases. Operations Win the Ones That Never Get Filed.
I spent four years as plaintiffs' counsel building TCPA, FCRA, and FDCPA cases. Today I sit on the other side twice over: as a General Counsel writing compliance playbooks, and as counsel to marketing companies reaching patients and healthcare providers through the very channels I used to build cases around.
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